"Bamigo is growing fast, but not at the back end"
Explosive international growth
Although Bamigo does not make any statements about numbers, Rijken does want to say that the company is growing rapidly. At the time of writing (June 2020), Bamigo was running 16 web shops and was active in several countries, including the Netherlands and Germany.
Automation as a success factor
"We very much believe in automation as a success factor for being able to grow quickly. The operational aspect is not that interesting to us; that keeps you more focused on the 'now'. For us, saving time and optimizing our automation are key, for example by properly designing processes in the workplace. As a result, we see the rapid growth primarily reflected in our numbers, and not so much in our organization on the back end," Rijken explains.
Characteristic process for online retail
Bamigo has a business process that is typical for an online retailer. The web shop receives orders that are administratively processed in the back office. Based on a pick list, the items are collected in the warehouse, after which the delivery arrives at the customer via the carrier. Timely purchasing keeps the inventory at the right levels.
Order processing largely automated
What is unique about the order process at Bamigo is that it is almost entirely automated. Orders in the Magento web shop automatically arrive in SAP Business One via the web shop link. Rijken says, "We chose SAP Business One at the time because of our major international ambitions to roll out Bamigo worldwide. SAP is ideally suited for this. The system can be customized and adapted to our specific needs. It can also handle large numbers of transactions, which is also true of Magento as an e-commerce platform. No matter how big we get, these systems can handle it."
