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Bamigo is an e-commerce company that deals in undergarments made of bamboo, which is known for its unique absorption properties. The name is a combination of bamboo and the Spanish 'amigo'. Its distinctive advertising campaigns center on the panda man; a man in undergarments with his face covered by a panda mask.

Undergarment manufacturer Bamigo has outsourced its entire logistical order fulfillment, allowing it to focus on selling and marketing its products and further streamlining its organization. Order processing is largely automated through SAP Business One. This ERP system is the source of all data within the company and is linked to 16 Magento web shops and external warehouses, among other connections. "This allows us to process large order quantities with few people and it makes us flexible and scalable going forward," states Freek Rijken, operations manager at Bamigo.

Explosive international growth

Although Bamigo does not make any statements about numbers, Rijken does want to say that the company is growing rapidly. At the time of writing (June 2020), Bamigo was running 16 web shops and was active in several countries, including the Netherlands and Germany.

Automation as a success factor

"We very much believe in automation as a success factor for being able to grow quickly. The operational aspect is not that interesting to us; that keeps you more focused on the 'now'. For us, saving time and optimizing our automation are key, for example by properly designing processes in the workplace. As a result, we see the rapid growth primarily reflected in our numbers, and not so much in our organization on the back end," Rijken explains.

Characteristic process for online retail

Bamigo has a business process that is typical for an online retailer. The web shop receives orders that are administratively processed in the back office. Based on a pick list, the items are collected in the warehouse, after which the delivery arrives at the customer via the carrier. Timely purchasing keeps the inventory at the right levels.

Order processing largely automated

What is unique about the order process at Bamigo is that it is almost entirely automated. Orders in the Magento web shop automatically arrive in SAP Business One via the web shop link. Rijken says, "We chose SAP Business One at the time because of our major international ambitions to roll out Bamigo worldwide. SAP is ideally suited for this. The system can be customized and adapted to our specific needs. It can also handle large numbers of transactions, which is also true of Magento as an e-commerce platform. No matter how big we get, these systems can handle it."

The logistics are entirely outsourced to a logistics partner, from inventory management and order picking to physical order fulfillment. Incidentally, Bamigo is currently finalizing its integration with a new warehouse in the UK. Once an incoming order is received, a pick list is sent from SAP Business One (if there is sufficient stock) to the warehouse management system (WMS) of this external warehouse. Coordination between SAP and this WMS takes place via a logistical link. This also ensures that Bamigo always keeps track of current order statuses and inventories through SAP.


Through its integrations with the web shops and external logistics partners, SAP Business One maintains control over the entire business process and is the source of all data within the company. Matters such as invoicing, financial records, and inventory changes take place in SAP. This also applies to purchasing, where the link gives both sides insight into what goods are expected and what has actually been received. In a similar way, the process of return requests is also automated.

Through SAP Business One, Bamigo has minimized the number of human actions, which Rijken says leads to major benefits in terms of scalability and efficiency. "Because we have automated the entire order-to-cash process, we can handle large order volumes with relatively few people. All the more so because the external warehouse relieves us of all logistical activities. This allows us to continue to grow quickly, without having to hire additional staff right away."

Rijken is pleased with the proactive attitude of implementation partner Aiden. "We have short lines of communication with our regular point of contact for advice or just to discuss things. Aiden understands our business and can translate our needs into technical solutions that suit us and are future-proof. They understand our processes and provide both solicited and unsolicited advice. Such as when setting up our new warehouse in the UK," says Rijken says.

Links with web shop and WMS

The synchronization of the 16 web shops with SAP Business One is done via Aiden's standard web shop link. This transfers customer orders to SAP and updates information on inventory, order status and items from SAP in Magento. Besides the link with the logistics provider's WMS, Aiden has also successfully realized WMS links with SAP for other customers.


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