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When the merged companies Agion, Asecom, Meridian, Serac and Xperi announced the addition of INSynQ at the end of July, it was immediately clear that a unique SAP partner for the SMB and mid market had presented itself. As of today, these companies will continue under one name: Aiden.

Technology made Human

With the tagline “Technology made Human” Aiden immediately sets the tone; a progressive SAP service provider with a strong human character. With more than 225 SAP specialists, Aiden is the largest and most versatile SAP partner in the BeNeLux that focuses on SMBs and the mid market. Aiden has all the knowledge to serve the market.

The service provider that stands for partnership

Erik-Jan Kerremans, Managing Director of Aiden: Aiden wants to be more than a successful SAP service provider. Partnership is paramount at Aiden, the people at our customers and our people together make the difference. In addition, with our entire portfolio of industry-specific solutions and our background, we are able to support our customers at every stage of their development.

Aiden makes no secret of her ambitions; we have international ambitions and want to grow in the coming years to a top-3 position in Europe when it comes to SAP solutions for small and medium-sized companies.

Aiden and SAP

Michael Blokdijk, Partner Director of SAP: “SAP congratulates its partners Asecom, Serac, INSynQ and Xperi on their merger and the recent launch of their joint new name “Aiden”. We see a very broad reinforcement with this development.”

As a Value Added Reseller (VAR), Aiden will focus on sales and implementation of Business One, Business ByDesign and S/4HANA in the Wholesale, Retail, Discrete Manufacturing, Consumer Products and Professional Services industries.

“In Aiden, we see a highly innovative partner who can support a customer at all stages of their lifecycle. SAP therefore warmly welcomes Aiden to the existing partner landscape. We look forward to a great collaboration!”

Summary of Aiden

Aiden now has more than 600 customers in the SMB and mid market. The three ERP solutions that SAP offers (SAP S/4HANA, SAP Business ByDesign and SAP Business One) are implemented and, if necessary, optimally managed in hosting centers. By means of a partnership with customers, the customer strategy is translated into an IT policy that is realized in a joint responsibility. To this end, additional products and services have been and are being developed that fit in well with customers' markets.